Innovating Food Retail

Driving Sustainable Change in Everyday Food

At HaNa, we connect people with fresh, affordable food through innovative retail concepts grounded in culture and community.

  • Accessible, high-quality food for all
  • Sustainability from sourcing to service
  • Culturally rooted retail experiences
+4
Retail locations nationwide
98%
Customer satisfaction rate

Our Vision & Mission

We bring food closer to communities—affordably, sustainably, and with cultural authenticity at every step.

Sustainability

From eco-conscious packaging to local partnerships, we prioritize environmental responsibility across our network.

Affordability

We make quality food options accessible to all by keeping prices fair without compromising on value or flavor.

Culture

Our offerings reflect the diversity of our communities, blending global tastes with local traditions.

Community

We operate as part of the neighborhoods we serve—supporting local talent, producers, and social causes.

Our company vision Our team Our workspace
8+ Years of Service

Rooted in Communities Since 2018

HaNa Food Service Group was founded with a simple vision: to make high-quality, culturally relevant food more accessible in everyday life. Over the years, we’ve grown into a network of trusted retail outlets that deliver convenience with conscience—serving people where they live, work, and move.

Sustainable Operation 93%
Retail Network Growth 89%
Customer Loyalty 95%
Learn More About Us

Our Goal

Empowering everyday food experiences through sustainable, accessible, and culturally inclusive solutions.

Our Purpose

What Drives Us Forward

At HaNa, our vision is to reshape food retail by putting people and planet first. Every outlet we open and every decision we make brings us closer to a future of responsible, community-driven food service.

Services

Sustainability

We aim to operate 100% climate-neutral outlets by 2030, reducing waste and carbon at every step of the supply chain.

Affordability

Good food should be for everyone. We focus on smart sourcing and efficient logistics to keep quality high and costs low.

Innovation

We continuously invest in smart technologies; from mobile ordering to AI-based demand forecasting to enhance service quality.

Cultural Impact

Our outlets celebrate local diversity by reflecting regional tastes and hiring inclusively. Food connects communities.

News & Updates

Stay up to date with HaNa’s latest initiatives, innovations, and industry insights.

Jul 2025

New Flagship Outlet Opens in Hamburg

We’ve opened our most sustainable location yet — designed with solar integration, zero-waste kitchens, and a fully digital ordering system.

Jun 2025

Recognized for Food Innovation Excellence

HaNa Food Service Group received the Green Plate Award for pioneering sustainable packaging and low-carbon logistics solutions.

May 2025

Employee-Led Cultural Week Launched

To highlight regional diversity, all outlets featured locally-inspired dishes curated by HaNa staff across Europe — a celebration of inclusion and flavor.

Step 04

AI-Based Forecasting Rolled Out Chain-Wide

We’ve implemented real-time, AI-powered demand forecasting to minimize food waste and improve inventory efficiency across all HaNa outlets.

-->

Contact

We are always looking forward to your feedback and comments

Location

Heinrich-Heine Straße, 79117 Freiburg im Breisgau

Call

+49 176 45798648

Open Hours

Monday-Friday: 9AM - 6PM

Get in Touch

Our team is always looking for your feedback

Loading
Your message has been sent. Thank you!